The Field Guides
What I’ve learned working in digital marketing.
Practical, no-fluff playbooks on AI search, technical SEO, content strategy, and the visibility systems shaping modern search. Without the noise.
Google AI Mode Has a Billion Users. Here’s How to Get Into the Answer
AI Mode crossed a billion monthly users in its first year, and most of the pages it cites rank outside the top 10. How query fan-out picks its sources, and how to become one of them.
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The Back Catalog
Every field guide, oldest to newest.
How to Get Cited by Perplexity AI (And Why Most Sites Never Make the Cut)
Perplexity processed 780 million queries in May 2025. Whether your site gets cited depends on clearing two completely separate bars.
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Why Only ~1% of Local Businesses Rank in ChatGPT (and How to Be in That 1%)
SOCi’s 2026 Local Visibility Index found that only 1.2% of multi-location brands get cited by ChatGPT. Here’s why, plus 5 fixes to make in the next 30 days.
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How Local Businesses Stay Visible When AI Answers First
As AI Overviews and chat answers handle more local searches before the click, here’s how small businesses can stay surfaced, cited, and called.
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Why Your Locations Page Is Not a Location Page
Most multi-location businesses have one page listing all their addresses. Google has a separate page for each one. That gap is where local visibility is lost.
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Keeping SEO Content Fresh in 2026: An AI-Ready Framework
Why AI-driven search rewards recency, how to build refresh cycles, and which technical signals help content stay visible longer.
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Generative Engine Optimization (GEO): How to Earn Mentions in AI Overviews
How to structure content, strengthen credibility, and use schema so AI-driven engines are more likely to cite your site in generated answers.
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